Beauty Marks

Awareness Campaign

2026

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How can we become aware of the traces sunlight leaves through daily exposure? At a time when melanoma rates continue to rise globally, and Denmark remains among the countries with the highest incidence rates in the world, the campaign Beauty Marks approaches melanoma awareness as a question of perception by exploring how risk can be overlooked through familiarity. It proposes an alternative to traditional awareness campaigns through attention and and how awareness can exist within everyday life.